Advertising without spoken words is something very few companies can manage. It is a daring technique that must pull at heartstrings to truly be successful. One of the most widely known campaigns with this technique is by Apple. However, yesterday I came across a beautiful concept by Levis, showcasing their ‘stretch to fit’ jeans with the Korea National Ballet.
The commercial was released earlier this year in the spring and is considered a “Modern ballet mixing elements of classical ballet and a dash of bboy“. The choreography is absolutely beautiful and even though this commercial is over 3 minutes long, it never loses attention for a moment.